LLoomstratAnalytics
Lead CRM & closed-loop true ROAS

Stop reporting on leads. Start reporting on revenue.

Track every lead through a pipeline, link won deals back to the campaign and creative that sourced them, and compare true ROAS against what the ad platform reports.

Lead pipeline

Every lead, captured and tracked in one place.

Leads captured from ad platforms land directly in a status pipeline — New, Contacted, Proposal, Won, Lost — with the attribution label (platform, campaign, ad set, creative) attached from the first touch, so nothing has to be reconstructed later.

  • Configurable pipeline stages with status tracking
  • Attribution labels captured automatically per lead
  • Full lead history from capture to close
See it next to your dashboard
app.loomstrat.com/crm
New3
A. Rivera
T. Okafor
S. Patel
Proposal2
M. Chen
D. Wallace
Won1
J. Alvarez — $18,400
app.loomstrat.com/crm/attribution
Won leadSource creativePlatform ROASTrue ROAS
J. Alvarez — $18,400Spring Sale — Video 33.8x6.2x
M. Chen — $9,200Retargeting — Carousel A5.1x3.4x
D. Wallace — $14,000Prospecting — Static B2.9x4.7x
Closed-loop true ROAS

What the ad platform reports isn't always what closed.

When a deal is marked Won, it's linked back to the exact campaign, ad set, and creative that sourced it, along with the real closed revenue. Loomstrat then sits that true ROAS side by side with what the platform reported — so you can see where platform-reported performance is optimistic and where it's undercounting.

  • Deal-level link between revenue and sourcing creative
  • True ROAS vs. platform-reported ROAS, side by side
  • Feeds directly into attribution-aware automation
See attribution-aware automation
Spam-lead filtering

Keep the pipeline — and the CPL — clean.

Every incoming lead is scored against a set of heuristics. Suspected spam is routed to a separate Quarantined view instead of your live pipeline, keeping cost-per-lead and sales-team time honest — and every quarantine decision can be reversed in one click if it was wrong.

  • Heuristic spam scoring on every incoming lead
  • Separate, reversible Quarantined view
  • Quarantined leads excluded from CPL and CRM reporting
app.loomstrat.com/crm/quarantine
test123@disposable.mail
Spam score 94 · Form filled in 0.4s
Quarantined
r.diaz@brightlineco.com
Spam score 6 · Duplicate check passed
Clean
info@bulk-leadgen.net
Spam score 88 · Bulk domain pattern
Quarantined
FAQs

Questions about the CRM.

Want the full picture? Browse all features.

Loomstrat's CRM is built specifically to track leads from ad click to closed revenue, with status tracking and attribution labels at every stage. It's designed for closing the attribution loop, not for general sales operations.

See your ad performance data the way it should look.

Book a walkthrough with the Loomstrat team and see your accounts inside the platform.

Request a demoTalk to sales