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Attribution and ad performance, explained for agencies.

Practical, no-fluff guides on closed-loop ROAS, creative fatigue, and the attribution models agencies actually run on — written for people who manage real client accounts.

Attribution

Last-Click vs. Multi-Touch vs. Closed-Loop: An Agency's Guide to Attribution

A side-by-side comparison of the three attribution models agencies actually use, what each one gets wrong, and when closed-loop attribution is worth the CRM integration work.

March 11, 202613 min read

Paid Media

Creative Fatigue Detection: How to Know When to Refresh an Ad

CTR decay and rising frequency are the two earliest signs a creative is dying. Here's the exact scoring model agencies use to catch fatigue before CPL spikes.

February 3, 20269 min read

Attribution

What Is Closed-Loop ROAS? (And Why Platform-Reported ROAS Lies to You)

Platform-reported ROAS counts every lead the same, whether it closed for $50,000 or never answered the phone. Here's how closed-loop ROAS fixes that, and how to calculate it.

January 14, 202611 min read

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