Privacy Policy

1. Overview

Loomstrat Analytics (“Loomstrat,” “we,” “us”) provides an ad performance, CRM attribution, automation, and client reporting platform for marketing agencies. This Privacy Policy explains what information we collect through our website and platform, how we use it, and the choices you have.

2. Information we collect

We collect and process the following categories of data:

• Account information — name, work email, company, and role for anyone with a Loomstrat account.
• Connected ad platform data — campaign, ad set, creative, and performance data synced from Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads accounts you connect.
• Lead and CRM data — lead records, pipeline stage, and deal information you or your integrations submit for closed-loop attribution reporting.
• Client portal access data — email addresses used for magic-link authentication and session activity for client-facing portals.
• Usage data — log and device data generated as you use the website and platform, such as pages viewed and actions taken.

3. How we use information

We use collected information to operate and improve the platform, including: syncing and displaying cross-channel ad performance; matching leads to closed revenue for attribution reporting; running automation rules you configure; generating and delivering client reports; authenticating client portal access; providing customer support; and maintaining the security and integrity of the service.

4. Third-party ad platform data

When you connect a Meta, Google, TikTok, or LinkedIn ad account, we access campaign and performance data through that platform’s official API, using the permissions you grant. We use this data solely to provide the Loomstrat platform to you and do not use it for purposes outside the scope of your connection. You can disconnect an ad account at any time from your workspace settings.

5. No sale of personal data

We do not sell personal data. We do not share client, lead, or ad account data with third parties for their own marketing purposes. We may share data with subprocessors (such as cloud hosting and storage providers) solely to operate the platform on our behalf, under contractual confidentiality obligations.

6. Data retention

We retain account, ad platform, and CRM data for as long as your account is active, or as needed to provide the service. You may request deletion of your data, subject to reasonable retention needed for legal, security, or accounting purposes.

7. Security

We use reasonable technical and organizational measures to protect data, including access controls on client portal authentication, audit logging of automated changes to connected ad accounts, and encryption in transit. See our Security & Trust page for more detail on specific practices.

8. Your choices

You may access, correct, or request deletion of personal data associated with your account by contacting us. Client portal users may request removal of their access at any time.

9. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the “last updated” date at the top of this page.

10. Contact us

For privacy questions or requests, contact us at hello@loomstrat.com.