Automate the busywork. Approve the risk.
Condition-based rules pause campaigns, adjust bids, or reallocate budget — with dry-run mode, human-in-the-loop approvals, and a full audit log on every change.
If this, then that — on your ad accounts, safely.
Build condition-to-action rules from the metrics you already watch: pause a campaign when CPL climbs, adjust a bid when ROAS drops, or reallocate budget when one campaign is outperforming another. Every rule runs against live account data continuously.
- Pause campaigns, adjust bids, or reallocate budget
- Dry-run mode evaluates without touching the live account
- Full audit log of every rule execution
| Campaign | Platform CPL | True ROAS | Budget action |
|---|---|---|---|
| Spring Sale — Prospecting | $22.10 | 6.2x | +15% |
| Retargeting — Carousel A | $14.80 | 3.1x | Hold |
| Winter Promo — Static B | $19.40 | 1.8x | -20% |
Move budget toward what closed, not what looked cheap.
Reallocation rules can weigh decisions by closed-loop true ROAS from the CRM instead of relying only on platform-reported CPL — so a campaign with a low platform CPL but weak actual close rate doesn't keep winning budget by default.
See closed-loop true ROASAutomation that asks first, when you want it to.
Any rule can require approval before it executes. When the condition is met, a pending-approval request is created and a notification goes out by email and to a connected Slack webhook. Approve or reject from either channel, and the decision syncs back into the platform automatically.
- Approval requests sent by email and Slack webhook
- Approve or reject in-app or from Slack
- Every decision recorded in the audit log
See your ad performance data the way it should look.
Book a walkthrough with the Loomstrat team and see your accounts inside the platform.